Norwegian Cruise Line Holdings Refines Cross-Brand Loyalty Program, Impacting Top-Tier Status Recognition

Norwegian Cruise Line Holdings (NCLH) has announced a series of adjustments to its tiered loyalty rewards program, impacting how frequent guests are recognized across its three distinct cruise lines: Norwegian…

Hilton Forges New Path with "Select by Hilton" Brand, Welcoming Yotel as Inaugural Partner

Hilton has announced a groundbreaking franchise agreement with the UK-based hotel chain Yotel, marking it as the first brand to integrate under the newly unveiled "Select by Hilton" umbrella. This…