Tatiana Tantri Indah Sari
- Travel Technology & Industry Innovation
- May 22, 2026
- 17 views
Expedia Group Pivots Marketing Strategy Towards AI Agents, Signaling a Paradigm Shift in Travel Commerce
Expedia Group has announced a groundbreaking strategic shift in its marketing efforts, establishing a dedicated function aimed not at traditional travelers or business clients, but specifically at artificial intelligence (AI)…
- Travel Technology & Industry Innovation
- May 20, 2026
- 18 views
Google Expands Universal Commerce Protocol to Hotel Booking and Local Food Delivery, Signaling Major AI-Driven Shift in Transactional Search
Google on Tuesday publicly committed to extending its agentic commerce infrastructure to the travel sector, specifically targeting hotel booking as the next vertical for its Universal Commerce Protocol (UCP). This…
- Travel Technology & Industry Innovation
- March 20, 2026
- 41 views
Google Forges Ahead with Universal Commerce Protocol, Contrasting OpenAI’s Retreat from Direct AI Transactions
Google is charting a distinct course in the burgeoning landscape of AI-driven commerce, unveiling its Universal Commerce Protocol (UCP) capabilities, even as rival OpenAI recently scaled back its direct AI…
Dwi Wanna
Walid Sujud Trenggono
Chandra Hamzah
