Tatiana Tantri Indah Sari
- Travel Technology & Industry Innovation
- July 10, 2026
- 3 views
Booking Holdings Consolidates B2B Operations Under Unified Unit, Intensifying Rivalry with Expedia
Booking Holdings is embarking on a significant strategic realignment, forming a new, consolidated B2B unit designed to leverage the collective power of its leading brands—Booking.com, Agoda, and Priceline—to enhance and…







