Climate Activist Pattie Gonia Issues Public Challenge to Patagonia Over Ongoing Federal Trademark Infringement Lawsuit

The long-standing tension between the outdoor industry’s most prominent corporate activist and one of its most influential individual advocates reached a public crescendo on May 27, 2026. Pattie Gonia, the…

Backcountry Quietly Launches Massive May Sale with Deep Discounts on Over 300 Patagonia Products

Outdoor retail giant Backcountry.com has initiated an unadvertised seasonal clearance event, significantly reducing prices on a broad spectrum of Patagonia apparel and equipment. The sale, which surfaced on May 1,…