Tatiana Tantri Indah Sari
- Travel Technology & Industry Innovation
- May 1, 2026
- 17 views
Choice Hotels Faces Unprecedented Underperformance Amidst Robust Industry Demand, Raising Questions on Strategy and Market Position
The U.S. hotel industry just posted its strongest first-quarter demand since the pandemic, with average occupancy at its highest level since 2019, yet Choice Hotels’ performance conspicuously fell short of…







