Creator-Led Travel Commerce Emerges as Key Battleground for Indian OTAs as Cleartrip and MakeMyTrip Launch Competing Programs

The Indian online travel agency (OTA) landscape is witnessing a significant strategic shift with the simultaneous emergence of creator-led commerce initiatives from two industry giants: Cleartrip and MakeMyTrip. Within a…

Three Decades On: GetYourGuide, Tripadvisor, and Klook Lead the Evolving Online Experiences Market as Major OTAs Play Catch-Up

More than three decades after the online experiences category first emerged, a distinct hierarchy has solidified, with specialized platforms like Europe’s GetYourGuide, the U.S.-based Tripadvisor, and APAC’s Klook demonstrating significant…