Hilton’s Yotel Franchise Deal Tests New ‘Platform’ Model

Hilton’s landmark agreement with Yotel, set to integrate approximately 5,700 rooms into its vast system without the traditional route of brand acquisition, represents a pivotal moment for the hospitality giant…

Hilton Forges New Path with "Select by Hilton" Brand, Welcoming Yotel as Inaugural Partner

Hilton has announced a groundbreaking franchise agreement with the UK-based hotel chain Yotel, marking it as the first brand to integrate under the newly unveiled "Select by Hilton" umbrella. This…