AlUla Navigates Ambitious Tourism Expansion Amidst Geopolitical Headwinds, Targeting One Million Visitors by 2030

The ancient desert oasis of AlUla, a cornerstone of Saudi Arabia’s ambitious Vision 2030 economic diversification strategy, recently drew 320,000 visitors in its latest reporting period, marking a robust 15%…

Thailand’s Luxury Hotel Market Faces Acute Supply Shortage Amid Surging Investor Demand

Thailand’s luxury hotel market is currently grappling with a significant imbalance, where robust investor demand far outstrips the available supply of premium assets. This dynamic has created an intensely competitive…

Marriott International Ventures into Branded Luxury Apartment Rentals with W Apartments Cleveland, Signaling Major Strategic Shift

Marriott International is making a significant foray into the long-term branded apartment rental business, a strategic pivot that broadens its real estate footprint beyond traditional hotel operations and branded residential…

Amadeus President Decius Valmorbida to Address AI’s “Infinite Search” Challenge at Skift Global Forum 2026

Decius Valmorbida, the esteemed President of Travel at Amadeus, is slated to be a pivotal speaker at the Skift Global Forum in New York City, taking place from September 22-24,…

Skift Research’s New Decision Briefs: Insights + Intelligence

Skift Research, a leading authority in global travel intelligence, officially launched its innovative new report format, the Decision Brief, on June 23rd, 2026, at 7:22 PM EDT. This groundbreaking initiative…

Airbnb’s Persistent Quest for a Full-Spectrum Travel Ecosystem Faces Decades-Long Hurdles

Brian Chesky, CEO of Airbnb, has consistently articulated a vision for the company that extends far beyond its foundational short-term rental business. Despite numerous strategic shifts, market disruptions, and a…

Air India Forges Landmark Partnership with Booking.com to Deepen Loyalty and Expand Travel Commerce Ecosystem

Air India, India’s flag carrier, has announced a significant strategic partnership with Booking.com, a global leader in online travel services, to integrate a dedicated co-branded accommodation platform directly into its…

Geopolitical Shifts May Ease Fuel Costs, But Airfares Poised to Remain Elevated as Airlines Prioritize Margin Recapture

A nascent agreement between the United States and Iran holds the potential to introduce a degree of stability and downward pressure on global fuel prices, yet this anticipated relief is…

Strategic Overhaul in Saudi Tourism Leadership Signals Pivotal Shift for Vision 2030 Goals

The most consequential development in Saudi Arabia’s ambitious tourism drive this year is a profound change of command across its key tourism entities, representing the most bullish and yet most…

AI Reshaping Hotel Discovery: Aven Hospitality and h2c White Paper Reveals Urgency for Advanced AI Adoption in Hospitality

The landscape of hotel discovery and booking is undergoing a fundamental transformation, driven by the rapid evolution of artificial intelligence. A new white paper, "The New Search Economy: Rewriting the…