Skift Research Introduces New Trend Lifecycle Framework to Guide Travel Leaders Through Evolving Industry Dynamics
The Skift Research Team has officially launched its innovative new report format, the Skift Research Trend Lifecycle, designed to provide travel leaders with a structured and data-driven approach to navigate…
The Himalayan Path to Contentment: How Bhutan’s Gross National Happiness Framework Offers a Blueprint for Modern Burnout Recovery
The Kingdom of Bhutan, a landlocked nation situated between the geopolitical giants of China and India, has increasingly become a focal point for international discussions regarding mental health, environmental sustainability,…
The Global Overtourism Framework: A Decade On, Revealing Its Rich-World Bias and Neglecting Developing Nations’ Realities
The travel industry has spent the better part of a decade talking about overtourism as if it were a universal condition with universal solutions. Reduce promotion. Disperse visitors geographically. Regulate…
Trump’s AI Framework Aims to Shift States’ Authority — But Misses Travel’s Biggest Pressure Point
The Trump administration’s newly unveiled AI framework, a significant policy document aimed at guiding the development and deployment of artificial intelligence across the United States, proposes a sweeping directive that…










