Marriott International Ventures into Branded Luxury Apartment Rentals with W Apartments Cleveland, Signaling Major Strategic Shift
Marriott International is making a significant foray into the long-term branded apartment rental business, a strategic pivot that broadens its real estate footprint beyond traditional hotel operations and branded residential…
Amadeus President Decius Valmorbida to Address AI’s “Infinite Search” Challenge at Skift Global Forum 2026
Decius Valmorbida, the esteemed President of Travel at Amadeus, is slated to be a pivotal speaker at the Skift Global Forum in New York City, taking place from September 22-24,…
Skift Research’s New Decision Briefs: Insights + Intelligence
Skift Research, a leading authority in global travel intelligence, officially launched its innovative new report format, the Decision Brief, on June 23rd, 2026, at 7:22 PM EDT. This groundbreaking initiative…
Airbnb’s Persistent Quest for a Full-Spectrum Travel Ecosystem Faces Decades-Long Hurdles
Brian Chesky, CEO of Airbnb, has consistently articulated a vision for the company that extends far beyond its foundational short-term rental business. Despite numerous strategic shifts, market disruptions, and a…
Geopolitical Shifts May Ease Fuel Costs, But Airfares Poised to Remain Elevated as Airlines Prioritize Margin Recapture
A nascent agreement between the United States and Iran holds the potential to introduce a degree of stability and downward pressure on global fuel prices, yet this anticipated relief is…
Strategic Overhaul in Saudi Tourism Leadership Signals Pivotal Shift for Vision 2030 Goals
The most consequential development in Saudi Arabia’s ambitious tourism drive this year is a profound change of command across its key tourism entities, representing the most bullish and yet most…
AI Reshaping Hotel Discovery: Aven Hospitality and h2c White Paper Reveals Urgency for Advanced AI Adoption in Hospitality
The landscape of hotel discovery and booking is undergoing a fundamental transformation, driven by the rapid evolution of artificial intelligence. A new white paper, "The New Search Economy: Rewriting the…
Hilton Signals Major Shift Towards Organic Brand Expansion with Multiple New Concepts on the Horizon
Hilton Worldwide, a global hospitality giant, is embarking on a significant strategic pivot, moving away from its recent preference for acquiring existing hotel brands or forging partnerships towards an ambitious…
World Cup Host Cities See Revenue Surge Driven by Higher Rates, Not Full Occupancy, Data Reveals
One week into the highly anticipated FIFA World Cup, preliminary data reveals a significant financial uplift for hotels in host cities, primarily driven by elevated average daily rates (ADR) rather…
















