Bridging the Divide: How Travel Brands Can Move Beyond Impressions to Earn Gen Z Loyalty with Purpose-Driven Experiences

There’s no shortage of Gen Z research in the travel industry, with scores of surveys and thinkpieces touching on what this generation values, how they spend, and what motivates them…

Despite Soaring Energy Costs, Americans Poised for Record Summer Travel, Kicking Off with Busiest Memorial Day on Record

American consumers are bracing for a summer travel season marked by the paradoxical confluence of elevated energy costs and an unyielding desire for leisure and exploration. Forecasts from leading travel…

Capital One Venture Business Card Rebrand and Rewards Strategy Reshaping the Small Business Travel Landscape

The financial services sector has witnessed a significant shift in the small business credit landscape as Capital One Financial Corporation continues to streamline its commercial product offerings. By rebranding and…

The Norway Day Trip That Ignited a Global Debate on Aviation Ethics and Sustainable Travel

A seemingly innocuous human-interest story published last month by BBC News, featuring a mother and her six-year-old son embarking on a day trip to Norway for their 40th flight together,…

The Art of Culinary Itinerary Planning: Transforming Travel Through Food

The pursuit of travel, an endeavor deeply ingrained in the human spirit, often finds its most enduring memories etched not by grand monuments, but by the nuanced flavors of a…

America’s Travel Problem Is Getting Worse

NEW YORK, NY – May 15th, 2026 – The United States is grappling with a persistent downturn in inbound international tourism, marked by a recent 14% drop, according to the…

Citi Strata Elite Card Launches with High-Value Travel and Lifestyle Benefits and Strategic Calendar Year Credits

The premium credit card market has seen a significant shift with the introduction of the Citi Strata Elite Card, a product designed to compete directly with high-end offerings from American…

A Wellness Renaissance: How Shoalhaven’s Growing Eco-Tourism and Cultural Sector are Redefining Regional Travel

The Shoalhaven region of New South Wales, traditionally recognized for its coastal appeal and diverse natural landscapes, is undergoing a significant transformation into a premier destination for wellness and regenerative…

The Skift IDEA Awards: A Crucial Benchmark for Innovation in Travel’s Dynamic Landscape

In an increasingly competitive and technologically accelerated global travel industry, the Skift IDEA Awards have emerged as an indispensable barometer for genuine innovation, distinguishing mere rhetoric from demonstrable impact. While…

Priceline Honeymoon Booking Error Leaves Newlyweds Stranded in Cancun Highlighting Risks of Third-Party Travel Aggregators

The promise of a seamless, all-inclusive honeymoon in Cancun, Mexico, recently devolved into a logistical nightmare for a newlywed couple who claim that a booking error by the online travel…