Global Hotel Giants Grapple with $11.6 Billion in Unredeemed Loyalty Points, a Financial Obligation Redefining Corporate Value

Seven of the world’s largest hotel groups collectively owed their loyalty members roughly $11.6 billion in unredeemed points at the end of last year, according to a Skift analysis of…

The Unasked Question: Do Billions of Loyalty Members Truly Reduce Customer Acquisition Costs for Travel Industry Giants?

Every quarter, with predictable regularity, management teams across the global travel industry host their earnings calls, often spotlighting impressive growth in their loyalty program memberships. Recent reports underscore this trend,…