Tatiana Tantri Indah Sari
- Travel Technology & Industry Innovation
- June 30, 2026
- 10 views
Creator-Led Travel Commerce Emerges as Key Battleground for Indian OTAs as Cleartrip and MakeMyTrip Launch Competing Programs
The Indian online travel agency (OTA) landscape is witnessing a significant strategic shift with the simultaneous emergence of creator-led commerce initiatives from two industry giants: Cleartrip and MakeMyTrip. Within a…







