GetYourGuide Taps Content Creators in New Beta Program to Boost Tour Operator Bookings and Solve the Cold Start Problem

The global tours and activities booking sector has long grappled with a fundamental marketplace paradox: travelers overwhelmingly prefer to book experiences that already possess a robust history of positive user…

Three Decades On: GetYourGuide, Tripadvisor, and Klook Lead the Evolving Online Experiences Market as Major OTAs Play Catch-Up

More than three decades after the online experiences category first emerged, a distinct hierarchy has solidified, with specialized platforms like Europe’s GetYourGuide, the U.S.-based Tripadvisor, and APAC’s Klook demonstrating significant…