Hotel Executives Face The Ultimate Bottom-Line Test As Artificial Intelligence Moves From Hype To Hard Accountability
The hospitality industry stands at a critical juncture in its technological evolution, shifting rapidly from unbridled enthusiasm for artificial intelligence to a rigorous, bottom-line assessment of its financial returns. As…
The Skift State of Travel 2026 Introduces a New Intelligence Framework to Decode the Global Tourism Economy
The global travel and tourism economy, a massive $11 trillion engine driving international commerce, employment, and cultural exchange, has long defied simplistic categorization. For decades, industry analysts, corporate strategists, and…
Introducing Skift Intelligence: How the Global Travel Industry Media Pioneer Rebuilt Itself Into a Decision Engine
The global travel sector has long suffered from an abundance of information and a scarcity of strategic foresight. In an era dominated by relentless news cycles, automated data aggregators, and…
Booking Holdings and Expedia Group Race to Define the Future of Travel Through Artificial Intelligence Innovation
The global online travel agency sector is undergoing a profound technological transformation, driven by the rapid maturation of generative artificial intelligence and autonomous agentic workflows. Industry giants Booking Holdings and…
Accor CEO Sébastien Bazin on Balancing Data, Artificial Intelligence, and the Human Core of Hospitality
The global hospitality landscape continues to navigate an era of unprecedented technological disruption, shifting consumer demands, and rapid macro-economic fluctuations. At the helm of one of the world’s largest and…
The Evolving AI Battleground: How Online Travel Agencies Vie for Trust – From Consumers to Artificial Intelligence Agents
As the landscape of travel planning rapidly transforms under the influence of artificial intelligence (AI) agents, a fundamental shift in strategy is emerging among the titans of the online travel…
Skift Research’s New Decision Briefs: Insights + Intelligence
Skift Research, a leading authority in global travel intelligence, officially launched its innovative new report format, the Decision Brief, on June 23rd, 2026, at 7:22 PM EDT. This groundbreaking initiative…
Artificial Intelligence Drives Unprecedented Engagement on U.S. Travel Sites While Posing Critical Technical Challenges for Brand Visibility
Artificial intelligence is profoundly reshaping consumer behavior in the U.S. travel sector, driving a substantial surge in visitors to travel websites who exhibit heightened engagement and reduced bounce rates, according…
The Digital Mirage: Why Artificial Intelligence Water Usage Pales in Comparison to the Colorado River Agricultural Crisis
Recent empirical findings from environmental policy experts suggest that the burgeoning public anxiety regarding the water consumption of artificial intelligence (AI) may be misdirected, potentially obscuring more significant threats to…















