Citi Credit Card Portfolio Undergoes Strategic Realignment as Custom Cash Applications Close and Point Transfer Ratios Shift
Citibank has initiated a significant restructuring of its consumer credit card lineup, marked by the abrupt removal of the Citi Custom Cash® Card from its public application portal and a…
Strategic Shifts in Global Loyalty Programs and the Impending Expiration of High-Value Points Transfer Ratios and Travel Redemption Offers
The landscape of international travel loyalty programs is currently undergoing a period of significant recalibration, marked by a series of expiring promotions and fundamental shifts in transfer valuations. As the…
Citi Announces Devaluation of ThankYou Point Transfer Ratios to Choice Privileges and I Prefer Rewards Programs Effective April 2026.
Financial services giant Citi has confirmed a significant restructuring of its rewards ecosystem, announcing that effective April 19, 2026, the transfer ratios from the Citi ThankYou rewards program to two…









