Beyond the Pipeline: Why Hotel Owners Are Demanding More Than Net Unit Growth

The contemporary hospitality landscape has long measured success through a singular, dominant lens: net unit growth. For decades, hotel brand executives, investors, and industry analysts have relied on a predictable…

Booking Holdings Consolidates B2B Operations Under Unified Unit, Intensifying Rivalry with Expedia

Booking Holdings is embarking on a significant strategic realignment, forming a new, consolidated B2B unit designed to leverage the collective power of its leading brands—Booking.com, Agoda, and Priceline—to enhance and…